Foursters spend more than their younger counterparts, but how and when and why? They aspire to great health and more activity as they look at a long view of a life they want to live. They don’t feel bound by AGE. Foursters are growing and evolving. Even with the onset of physical changes deemed age-related, they embrace technical and social innovations at a rate equivalent to, or greater than, those of their younger counterparts.
We help organizations see the over-50 market as a collection of consumers with as much diversity as the world’s populations.